Are you watching closely?

Every great magic trick consists of three acts. The first act is called "The Pledge." The magician shows you something ordinary...but, of course, it probably isn't. The second act is called "The Turn." The magician makes this ordinary something do something extraordinary. Now you're looking for the secret, but you won't find it.
That's why there's a third act, called "The Prestige." This is the part with the twists and turns, where lives hang in the balance, and you see something shocking that you've never seen before.